We’d love to place a whole cake on your hard drive, but the EU only allows offering cookies. Since we do prefer Cake over cookies, we have decided to keep the number of cookies on our website as limited as possible.
Cookies 🍪 are small amounts of data generated by our website and saved on your web browser.
In short, Cake serves cookies only in two different flavours: functional cookies and analytical cookies.
In fact, if these cookies were disabled, our website would not work. We need them for instance to keep track of your input when filling out forms, to remember your language preference or to remember that you have already viewed certain pages 💻.
And we also use security cookies that help us to keep our website safe 👷.
These are cookies that we need to be able to analyse how our website is used 📈.
After all we want to know what pages are visited, which blog posts have been read or how many people have visited our FAQ section. We use this information to improve our website 🏗and to make sure our visitors find the information they are looking for. Basically we will write more about the stuff you like and stop writing stuff that nobody reads because that would be a waste of time.
To this end, we make use of Google Analytics, a web analysis service offered by Google. This is how it works: when you visit our website, we place a cookie that generates information about your use of the website. This information is transferred to and stored by Google. Google uses this information to make nice stats and reports for us 📊.
We are concerned about your privacy, so we do not allow Google to use the information embedded in your cookies for its own purposes (such as improving its products and services, benchmarking, technical support, etc) or for advertisement purposes 🤑. Many other websites do allow Google to do so because of the advertising revenue that is linked to it. We have chosen not to do so. Our revenue comes from commercial partnerships in the Cake app. We do not want to use our website as a revenue stream. Our website exists solely as an information tool for you 🤟.
Moreover, when we transfer information to Google, we anonymize 🙈 your IP address (that’s the unique number linked to your internet connection). In this way, Google will not be able to associate the IP address with the identity of a user of our website.