Category: Cake insights

Here’s an overview of the most interesting Back to School findings based on the purchases of all Cake users. The transaction data of all Cake users together are processed anonymously. And that often leads to interesting insights! And we are happy to share them.

Cake has a unique business model that makes you money. We process the anonymized transaction data of all Cake users into statistics and insights that we sell to companies. We are not only sharing this revenue with you. We are also happy to share those insights with you!

In our unique business model we do not get our income from Cake users but from Cake’s commercial partners. But what exactly do they pay for? And which information do they receive in return?