Inside Cake – The open blog

Oh, hey there! 👋

Welcome to our open blog. Here we try to share frequent updates about the progress of Cake, feature updates, press releases, team changes, cool events and other information.

Hope you like it!

Latest post

Team Cake

Meet Cake: this is Dirk
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Dirk.
Meet Cake: this is Sophie
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Sophie.
Meet Cake: this is Mohamed
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, we go to the UK where Mo lives.

Cake culture

Tell us about … user feedback
There' s no one better to talk about Cake than the people who work there. In this series "Tell us about…" we interview Cake team members. Today, it is up to Sven Lenaerts and Peter van Hees who tell us about how we handle user feedback.👇
Tell us about … data
There' s no one better to talk about Cake than the people who work there. In this series "Tell us about…" we interview Cake employees. Today, it is up to Head of Data Science and co-founder Jessica Ruelens and Data Scientist Davy Cielen.👇
Tell us about … building Cake
There' s no one better to talk about Cake than the people who work there. In this new series "Tell us about…" we interview Cake employees. Today it is up to Andy Verbunt, Cloud Software Architect, and Pieter Schelfhout, co-founder and Head of Engineering at Cake.👇

Cake insights

What Cake user data learn us about the effects of Corona
Cake has a unique business model that makes you money. We process the anonymized transaction data of all Cake users into statistics and insights that we sell to companies. We are not only sharing this revenue with you. We are also happy to share those insights with you!
What we deliver to commercial partners
In our unique business model we do not get our income from Cake users but from Cake's commercial partners. But what exactly do they pay for? And which information do they receive in return?

Using Cake

Cake welcomes BNP Paribas Fortis customers
The customers of BNP Paribas Fortis, Hello bank! and Fintro have been waiting for a long time but as of now, they too can enjoy all the advantages of Cake!
Why Rewards are tax-free
The average Cake user already earned €9.26 this year thanks to the Cake Rewards. That's a nice extra. Cause, hey, every little bit helps. But why don't you have to pay taxes on that? We'd like to explain.
How to keep your accounts connected to Cake?
It is important to keep your bank accounts connected in order to keep receiving the right insights and to keep your bank account profitable by earning Rewards. 💡And make sure your account is connected because next week already we will start sharing our revenue with our active users!

Building Cake

Foreign and multi-currency accounts
You can now connect your foreign currency and multi-currency bank accounts to Cake. But why did this take so long? And how does this work within Cake?
Encouraging news about bank account connection
We received great news from the European banking regulator. It expressed its disapproval of a range of illegal obstacles to our services. We hope this opinion will not only speed up the connection of non-ready banks (like BNP Paribas Fortis) but will also give you a smoother experience when …
We paid out the first Rewards 💸
We paid out the very first Cake Rewards! Our team is speeding up the game, as we aim to supply you with new features every week.

Press releases

Belgian fintechs join forces to accelerate PSD2 implementation
As of today, A78 unites Belgian payment institutions licensed by the National Bank of Belgium. As a result, the new payment institutions, mostly so-called fintech companies, now have their own interest group.
New banking app Cake makes bank accounts profitable again
Banking app Cake allows users to share in the revenue and is getting ready for the Belgian launch. Early this year, Davy Kestens, a 31-year-old technology entrepreneur who had been successful in Silicon Valley with his previous company, first unveiled his plans for Cake. Today, the name and functionalities of the innovative banking app were unveiled.

Privacy

How we handle security
Transparency is an important part of Cake’s core values. We call it “lead in the open”. That’s why it goes without saying that we like to explain in all transparency how we deal with security.
We made a video to explain how we handle and protect your data 🎬
As transparency is one of our core values it goes without saying that we like to explain how we deal with your data and how we secure it. We felt that a video was a perfect way to explain this in the clearest possible way.
Cake & cookies
Wondering why we don’t need an annoying cookie-banner to give you notice about our cookies? We have decided to keep the number of cookies on our website as limited as possible.