Inside Cake – The open blog

Oh, hey there! 👋

Welcome to our open blog. Here we try to share frequent updates about the progress of Cake, feature updates, press releases, team changes, cool events and other information.

Hope you like it!

Latest post

Team Cake

Meet Cake: this is Frederik
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Frederik.
Meet Cake: this is Yves
We’re a fully remote team of over 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Yves.
Meet Cake: this is Thomas
We’re a fully remote team of over 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, we go to Germany where Thomas lives.

Cake culture

Tell us about … user feedback
There' s no one better to talk about Cake than the people who work there. In this series "Tell us about…" we interview Cake team members. Today, it is up to Sven Lenaerts and Peter van Hees who tell us about how we handle user feedback.👇
Tell us about … data
There' s no one better to talk about Cake than the people who work there. In this series "Tell us about…" we interview Cake employees. Today, it is up to Head of Data Science and co-founder Jessica Ruelens and Data Scientist Davy Cielen.👇
Tell us about … building Cake
There' s no one better to talk about Cake than the people who work there. In this new series "Tell us about…" we interview Cake employees. Today it is up to Andy Verbunt, Cloud Software Architect, and Pieter Schelfhout, co-founder and Head of Engineering at Cake.👇

Cake insights

What Cake user data learn us about the effects of Corona
Cake has a unique business model that makes you money. We process the anonymized transaction data of all Cake users into statistics and insights that we sell to companies. We are not only sharing this revenue with you. We are also happy to share those insights with you!
What we deliver to commercial partners
In our unique business model we do not get our income from Cake users but from Cake's commercial partners. But what exactly do they pay for? And which information do they receive in return?

Using Cake

How to keep your accounts connected to Cake?
It is important to keep your bank accounts connected in order to keep receiving the right insights and to keep your bank account profitable by earning Rewards. 💡And make sure your account is connected because next week already we will start sharing our revenue with our active users!
How to deal with your finances in times of crisis
Many people start to feel the effects of the measures taken by governments all around the world in their fight to the rising spread of Covid-19. Bars, restaurants, shops and companies are temporarily closing down their businesses and putting their employees on temporary unemployment. Many people and families are …
How to claim your Rewards?
You can earn Rewards by using Cake. As soon as you claim your Rewards we send the amount to your bank account. Learn how to claim your Rewards.

Building Cake

We paid out the first Rewards 💸
We paid out the very first Cake Rewards! Our team is speeding up the game, as we aim to supply you with new features every week.
The Cake app is now live in Belgium!
You can now download Cake, the profitable banking app. 🎉 This version of our app is only the beginning of our journey to building the best independent banking app that tries to make your bank accounts profitable again! 💶
The Cake beta: December update
Learn more about how the Cake beta is developing, and what the next steps are towards our launch this January.

Press releases

Belgian fintechs join forces to accelerate PSD2 implementation
As of today, A78 unites Belgian payment institutions licensed by the National Bank of Belgium. As a result, the new payment institutions, mostly so-called fintech companies, now have their own interest group.
New banking app Cake makes bank accounts profitable again
Banking app Cake allows users to share in the revenue and is getting ready for the Belgian launch. Early this year, Davy Kestens, a 31-year-old technology entrepreneur who had been successful in Silicon Valley with his previous company, first unveiled his plans for Cake. Today, the name and functionalities of the innovative banking app were unveiled.

Privacy

We made a video to explain how we handle and protect your data 🎬
As transparency is one of our core values it goes without saying that we like to explain how we deal with your data and how we secure it. We felt that a video was a perfect way to explain this in the clearest possible way.
Cake & cookies
Wondering why we don’t need an annoying cookie-banner to give you notice about our cookies? We have decided to keep the number of cookies on our website as limited as possible.
GDPR: how we handle your data 👍
Transparency is an important part of Cake’s core values. We call it “lead in the open”. That’s why it goes without saying that we like to explain in all transparency how we deal with your data and how we secure it.