Inside Cake – The open blog

Oh, hey there! 👋

Welcome to our open blog. Here we try to share frequent updates about the progress of Cake, feature updates, press releases, team changes, cool events and other information.

Hope you like it!

Latest post

Team Cake

Meet Cake: this is Eric
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Eric.
Meet Cake: this is Pieter
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Pieter, co-founder of Cake.
Meet Cake: this is Sven
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Sven.

Cake culture

Cake is Startup of the Year
Cake has been awarded “Startup of the Year” at the Data News Awards for Excellence. And we are of course extremely excited about that!
Tell us about … user feedback
There’ s no one better to talk about Cake than the people who work there. In this series “Tell us about…” we interview Cake team members. Today, it is up to Sven Lenaerts and Peter van Hees who tell us about how we handle user feedback.👇
Tell us about … data
There’ s no one better to talk about Cake than the people who work there. In this series “Tell us about…” we interview Cake employees. Today, it is up to Head of Data Science and co-founder Jessica Ruelens and Data Scientist Davy Cielen.👇

Cake insights

Insight of the week: Back to School
Here’s an overview of the most interesting Back to School findings based on the purchases of all Cake users. The transaction data of all Cake users together are processed anonymously. And that often leads to interesting insights! And we are happy to share them.
What Cake user data learn us about the effects of Corona
Cake has a unique business model that makes you money. We process the anonymized transaction data of all Cake users into statistics and insights that we sell to companies. We are not only sharing this revenue with you. We are also happy to share those insights with you!
What we deliver to commercial partners
In our unique business model we do not get our income from Cake users but from Cake’s commercial partners. But what exactly do they pay for? And which information do they receive in return?

Using Cake

5 things about Cake you probably don’t know yet
Whether you are a loyal Cake user or haven’t installed the app yet, here are 5 things about Cake you probably don’t know yet!
About Cake: Kim & Fabian
Thirty year old Kim and Fabian are Cake users from the very beginning. Looking for a solid free app to keep track of their spending, they discovered Cake. But the app also brought them an extra penny thanks to the Cake Rewards. Discover their whole story.
10 reasons to make Cake your new banking app
A new banking app? Is that really necessary? That’s entirely up to you, but it can make your life a lot easier. And you can even earn some extra cash with it. These are 10 reasons to make Cake your new budget buddy!

Building Cake

Understanding your spendings with new insights
The latest version of the app offers you extensive new insights into your spending. At a single glance, you can see which categories or merchants you spent the most money on. But why is it so important to have good insights? And how does it work exactly?
Foreign and multi-currency accounts
You can now connect your foreign currency and multi-currency bank accounts to Cake. But why did this take so long? And how does this work within Cake?
Encouraging news about bank account connection
We received great news from the European banking regulator. It expressed its disapproval of a range of illegal obstacles to our services. We hope this opinion will not only speed up the connection of non-ready banks (like BNP Paribas Fortis) but will also give you a smoother experience when …

Press releases

Cake and Aion announce partnership
Two innovators in the banking sector join forces to offer Belgians more financial transparency.
Belgian fintechs join forces to accelerate PSD2 implementation
As of today, A78 unites Belgian payment institutions licensed by the National Bank of Belgium. As a result, the new payment institutions, mostly so-called fintech companies, now have their own interest group.
New banking app Cake makes bank accounts profitable again
Banking app Cake allows users to share in the revenue and is getting ready for the Belgian launch. Early this year, Davy Kestens, a 31-year-old technology entrepreneur who had been successful in Silicon Valley with his previous company, first unveiled his plans for Cake. Today, the name and functionalities of the innovative banking app were unveiled.

Privacy

How we handle security
Transparency is an important part of Cake’s core values. We call it “lead in the open”. That’s why it goes without saying that we like to explain in all transparency how we deal with security.
We made a video to explain how we handle and protect your data 🎬
As transparency is one of our core values it goes without saying that we like to explain how we deal with your data and how we secure it. We felt that a video was a perfect way to explain this in the clearest possible way.
Cake & cookies
Wondering why we don’t need an annoying cookie-banner to give you notice about our cookies? We have decided to keep the number of cookies on our website as limited as possible.