Inside Cake – The open blog

Oh, hey there! 👋

Welcome to our open blog. Here we try to share frequent updates about the progress of Cake, feature updates, press releases, team changes, cool events and other information.

Hope you like it!

Latest post

Team Cake

Meet Cake: this is Davy
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Davy, Data Scientist.
Meet Cake: this is Emilie
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Emilie.
Meet Cake: this is Nick
We’re a fully remote team of about 20 people spread across 3 countries, all working together to build Cake and improve the financial well-being of every consumer. Meet the people behind Cake in this blog series. Today, it’s up to Nick.

Cake culture

How do we calculate your share of the cake?
Cake is the profitable banking app. In this blog post, we explain what this means and how it works.
Cake is Startup of the Year
Cake has been awarded "Startup of the Year" at the Data News Awards for Excellence. And we are of course extremely excited about that!
Tell us about … user feedback
There' s no one better to talk about Cake than the people who work there. In this series "Tell us about…" we interview Cake team members. Today, it is up to Sven Lenaerts and Peter van Hees who tell us about how we handle user feedback.👇

Cake insights

Insight of the week: Back to School
Here's an overview of the most interesting Back to School findings based on the purchases of all Cake users. The transaction data of all Cake users together are processed anonymously. And that often leads to interesting insights! And we are happy to share them.
What Cake user data teaches us about the effects of Corona
Cake has a unique business model that makes you money. We process the anonymized transaction data of all Cake users into statistics and insights that we sell to companies. We are not only sharing this revenue with you. We are also happy to share those insights with you!
What we deliver to commercial partners
In our unique business model we do not get our income from Cake users but from Cake's commercial partners. But what exactly do they pay for? And which information do they receive in return?

Using Cake

Save effortlessly in January? Thanks to these Rewards you will
Thanks to Cake you can enjoy automatic cashback reductions that are deposited directly into your bank account. This is how the Cake Rewards make your bank account profitable again. With these Rewards you will save effortlessly in January!
This family travels all year round! Great, but what would that cost?
Sharon's family is used to flying or sailing around the world almost all year round. How do they finance all those trips? Plus, how do they practically organize it? After all, traveling this far with your children isn't that exhausting?
Pimp your holiday season with these Cake Rewards
Thanks to Cake you can enjoy automatic cashback reductions that are deposited directly into your bank account. This is how the Cake Rewards make your bank account profitable again. These are the best Cake Rewards for this holiday season!

Building Cake

With a little help from our friends at CEBUD
Cake wants to help people better understand, control and improve their finances. To do so, we also work together with experts such as CEBUD, the Centre for Budgetary Advice and Research. We talked to Ilse Cornelis and Nele Peeters from CEBUD and Jessica Ruelens from Cake.
Understanding your spendings with new insights
The latest version of the app offers you extensive new insights into your spending. At a single glance, you can see which categories or merchants you spent the most money on. But why is it so important to have good insights? And how does it work exactly?
Foreign and multi-currency accounts
You can now connect your foreign currency and multi-currency bank accounts to Cake. But why did this take so long? And how does this work within Cake?

Press releases

Cake and Aion announce partnership
Two innovators in the banking sector join forces to offer Belgians more financial transparency.
Belgian fintechs join forces to accelerate PSD2 implementation
As of today, A78 unites Belgian payment institutions licensed by the National Bank of Belgium. As a result, the new payment institutions, mostly so-called fintech companies, now have their own interest group.
New banking app Cake makes bank accounts profitable again
Banking app Cake allows users to share in the revenue and is getting ready for the Belgian launch. Early this year, Davy Kestens, a 31-year-old technology entrepreneur who had been successful in Silicon Valley with his previous company, first unveiled his plans for Cake. Today, the name and functionalities of the innovative banking app were unveiled.

Privacy

Why we ask permission for ad analytics
We have recently started asking Cake users permission for "ad analytics". Because we don't like small print and find it very important to communicate clearly about how we handle your data, we are happy to explain this in full.
How we handle security
Transparency is an important part of Cake’s core values. We call it “lead in the open”. That’s why it goes without saying that we like to explain in all transparency how we deal with security.
We made a video to explain how we handle and protect your data 🎬
As transparency is one of our core values it goes without saying that we like to explain how we deal with your data and how we secure it. We felt that a video was a perfect way to explain this in the clearest possible way.